Additional Resources
The Lean Startup Model
The Lean Startup – Created by Eric Ries, who is the creator of the MVP concept. His website includes startup case studies, entrepreneurial resources (including tools for seeing cash flow and other financials – have to pay for the tools). The website includes lots of good information for start-ups!
Understanding Target Market, Ideal Consumer, and Competitors
Great 5 minute video on explaining what a target market is in general – very helpful for beginners who don’t know what it is.
Great info on how to identify a target market and give steps on how to do that.
Great info on how to identify a target market and give steps on how to do that.
Build a Minimum Viable Product or a Service
How to Build a Minimum Viable Product?
(Tips for Success)
How to Get and
Test Ideas
What problem are you trying to solve? Why are you qualified to solve it? What is your MVP? “Don’t fall in love with your product or MVP, but be in love with your problem and your customer.”
The Lean Approach:
Minimum Viable Products
MVP is about getting customer feedback, not perfecting your product. How do we maximize learning while minimizing costs with our MVP? Has a real world example.
How to Build an MVP: Step-by-Step Guide
Good blog post with in-depth explanation and steps.
Click here to open the blog.
Test MVP, Get Feedback, and Iterate or Pivot
How to Test an MVP: Proven Strategies that Work
Each testing strategy includes real life examples and good explanations.
Click here to open the blog.
Making Sense of MVP
Good example and explanation of “Not Like This…But Like This!”, however uses some words that non-native English speakers may not know, so it may be helpful to have a “glossary” underneath this video
Your Minimum Viable Product Failed: Now What?
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Good article post on ways to pivot from a failed MVP.
Click here to open the post.
Eric Ries Explains The Pivot
Creator of the MVP idea and “Pivot” idea explains what the Pivot is and gives lots of real world examples of this.
Lean Startup Lessons: Changing Course on a Business Idea Without Giving Up
Great video with Eric Ries going into detail about Pivot! “A pivot is a change in strategy without a change in vision.” He talks about when to persevere and when to pivot, “How much time do I have before I run out of money vs. How many pivots do I have left before I run out of money?” mindset. Gives more real world example.
Create an Actionable Business Plan and Financial Projections
Business Plan Examples
Here is a website with an extensive list of free business plan examples, that include specific sectors (such as Clothing & Fashion and then from there you go even more specific, i.e. Family Clothing Plan).
Click here to open the website.
Digital Library Resources
Crash Course:
Entrepreneurship Playlist
20 Key Business Terms Every
Professional Should Know
Understanding Marketing Basics
For Businesses | Marketing 101